Product marketing jobs in crypto and blockchain companies

Product Marketing Manager
Risk Labs
UMA Purpose: UMA is the canonical source of truth that blockchains use to verify real world data.  UMA Vision: UMA enables any verifiable truth to be recorded on-chain, trustlessly.   Who is Risk Labs?   Risk Labs is the foundation and core team behind UMA, and some top tier products built with it such as oSnap, Oval, and the  Across protocol . The Risk Labs team, operates as one cohesive (amazing!) culture, but focuses on two core protocols, UMA and Across. UMA and Across are decentralized protocols governed by community members across the globe in DAOs, and are supported by Risk Labs Foundation. UMA's optimistic oracle (OO) can record any verifiable truth or data onto a blockchain. Across is leading the future of interoperability with its frontier intents based architecture.    Where do you fit in?   UMA is looking for a driven and passionate PMM that is ready to drive GTM strategies, enhance retention and adoption, and act as the voice of our users. This role will bridge the gap between product, sales, and marketing functions to ensure marketing is aligned with the needs of the sales and product roadmap and strategies. This PMM will be working on the next generation of the Optimistic Oracle, so much of which remains uncovered!    What you’ll be doing   - Strategy creation and execution: Craft a comprehensive strategy for brand awareness, protocol adoption, and growth of the protocol’s core KPIs. - Build the systems and processes for detail-oriented execution: Work with product, community, and BD to deliver on your strategy and campaigns in a detail-oriented, time-conscious, and competitive manner that drives results. Build the systems and processes along the way to most effectively execute. - Data-driven decision-making: Analyze market trends, competitor activities, user behaviors, campaign performance, and community involvement to inform and optimize on your strategy - Budget management: Propose and own a marketing budget, including the strategic rationale for events, campaigns, and other resources. Delivering data driven reports on the ROI regularly. - Community and marketing advocacy: Advocate for community and marketing efforts on a product and organizational level. We want to grow a world-class marketing and community team; help us deliver. - Coordinate and collaborate: Collaborate closely with other members of the marketing team to brainstorm, create, and execute on your strategy and campaigns while fostering a culture of creativity and experimentation.   Requirements   - Self starter, willing to roll up their sleeves with any challenge  - At least 3 years experience as a PMM - Run both scalable and scrappy campaigns across various channels  - Proven ability to turn data into creative action - High EQ: promote a community culture of kindness, positivity, and inclusivity  - Ability to use your depth of knowledge around DeFi, blockchain, and oracles and translate complex concepts to various audiences - Expert in navigating Discord, Discourse and other forums, and Twitter.  - Excellent written and verbal communication skills, multiple languages is of course an asset    Nice to have: wordsmithing and designing basic marketing content   Compensation and Benefits   - Pay packages include competitive salaries & meaningful token options. - Salaries for this role range from $100-160k (USD), and your token allocation can grow with your voting rewards while you participate in the growing ecosystem. - Will pay in stablecoins or fiat - Philosophies for a culture that show we care: Take vacation when you need it, family care, training and development (just to name a few) - 100% remote, which means we encourage you to create the work environment that you thrive in - At least two team wide offsites a year Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. Risk Labs, the employing entity, is an equal opportunity employer and is dedicated to diverse, inclusive, and authentic workplaces. So,  if you’re excited about this role but your past experience doesn’t perfectly align- we encourage you to apply anyways. We value you taking the chance. Risk labs will not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.   Our values:  1) We value each individual’s right to economic freedom. 2) We value openness, honesty, and directness. 3) We value integrity. 4) We value iterative learning. 5) We value taking smart risks. 6) We value creating an environment where everyone “does their best work”.   Why do we love working at Risk Labs?   We are a group that's aligned with the ethos of the crypto industry and doing our best to make an impact for the industry and world at large. You’ll succeed with Risk Labs if you’re a self-starter, kind, adaptable, and passionate about making an impact. Risk Labs is a values driven team that strives to create an environment where we can do our best work, and succeed. We're building products that we believe in, and continuing to strive for innovation and growth. Both personally and professionally we support each other to create a happy, healthy, and inspired team vibe, so we can remain motivated to build things the world needs and loves. We take pride in the fact that we are at once family-friendly as well as nomad-friendly. UMA's optimistic oracle is a decentralized truth machine for Web3- yes, that’s a bold and very exciting statement. We’ve built a solid foundation, in terms of the team, the technology, and the products, and the road map ahead is one full of exciting technical challenges, growth, and telling our story to the world. Across is creating an interoperable world where DeFi is seamless with its intents based architecture. We’ve grown from an early bridge, to a market leader, and won’t stop innovating and building. We have big dreams, and a team excited to bring them to life.    Still want to know more? - Our team blends a mix of highly-sought engineers, and a diverse business team to showcase their high quality tech. Our international and fast-growing team includes a diverse background of experiences and has drawn world class talent. We have a great network of supportive investors from groups like: Placeholder, Blockchain Capital, Bain Capital, Coinbase, Dragonfly... to name a few. - Teammates take the time off that they need and support each other to be their best selves- we care about your wellness.  - You will not get bored with Risk Labs. We are constantly developing, building, experimenting and evolving. Yes we try to allow people to focus on their specific product areas, but things are always shifting and evolving. There’s no right answer and we’re all just doing our best!
👉🏻 Remote
👉🏻 Full time
💰 $100-160k (usd)
🌐 Worldwide

25 days ago

Principal Product Marketing Manager
Circle
Circle is a financial technology company at the epicenter of the emerging internet of money, where value can finally travel like other digital data — globally, nearly instantly and less expensively than legacy settlement systems. This ground-breaking new internet layer opens up previously unimaginable possibilities for payments, commerce and markets that can help raise global economic prosperity and enhance inclusion. Our infrastructure – including USDC, a blockchain-based dollar – helps businesses, institutions and developers harness these breakthroughs and capitalize on this major turning point in the evolution of money and technology. What you’ll be part of: Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values: Multistakeholder, Mindfulness, Driven by Excellence and High Integrity. Circlers are consistently evolving in a remote world where strength in numbers fuels team success. We have built a flexible and diverse work environment where new ideas are encouraged and everyone is a stakeholder.What you’ll be responsible for: Circle is looking for an experienced Principal Product Marketing Manager to define and drive Go-to-Market for Circle’s platform of developer tooling and blockchain infrastructure. This role will report to our Senior Manager of Product Marketing and work on a dynamic, action-oriented team focused on this strategic product pillar. Job responsibilities include: Serving as the subject matter expert on our products’ features and benefits, competitive landscape, customer segmentation, and platform narrative for developers Developing positioning, messaging, and channel strategy to drive GTM for new product launches and ongoing growth initiatives Partnering with Product and Business Development to identify new market opportunities and support the discovery and definition of new products Coordinating with cross-functional teams to support GTM activations with marketing, communications, and sales enablement materials (e.g. product webpages, blog posts, pitch decks, 1-pagers, battlecards, technical workshops, case studies) What you'll bring to Circle: 10+ years of relevant experience in Product Marketing or combination of Product, Engineering, Marketing, Business Development or related field; experience with B2B software or technology services preferred Deep knowledge of blockchain, digital currency, fintech, and capital markets Experience with creating compelling and differentiated positioning, messaging, and core product marketing collateral from the ground up for highly technical products Experience with driving GTM strategy and execution alongside highly cross-functional teams Highly independent and motivated to go deep in the tech and learn Thrives in unstructured environments and builds order in chaos Familiarity with Slack, Google Workspace, Coda, and macOS Additional Information: This position is eligible for day-one PERM sponsorship for qualified candidates. Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages. Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations. Base Pay Range: $175,000 - $225,000 Annual Bonus Target: 17.5% Also Included: Equity & Benefits (including medical, dental, vision and 401(k)). Circle has a discretionary vacation policy. We also provide 10 days of paid sick leave per year and 11 paid holidays per year in the U.S.We are an equal opportunity employer and value diversity at Circle. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Additionally, Circle participates in the E-Verify Program in certain locations, as required by law. #LI-Remote
👉🏻 Remote
👉🏻 Full time
💰 base pay range: $175,000 - $225,000
🌐 USA

62 days ago

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