Content marketing jobs in crypto and blockchain companies

About Wintermute Wintermute is one of the largest crypto native algorithmic trading companies in digital assets. We provide liquidity across most cryptocurrency exchanges and trading platforms, a broad range of OTC trading solutions as well as support high profile blockchain projects and traditional financial institutions moving into crypto. Wintermute also has a Wintermute Ventures arm that invests in early stage DeFi projects. Wintermute was founded in 2017 and has successfully navigated industry cycles. Culturally, we combine the best of the two worlds: the technology standards of high-frequency trading firms in traditional markets and the innovative and entrepreneurial culture of technology startups. To Wintermute digital assets is not just another asset class, we believe in the innovative potential of blockchain, the fundamental innovations, we have a long-term view on the digital asset market and are taking a leadership position in building an innovative and compliant market. You can read more here. Marketing at WintermuteThis role will focus on product marketing for customer-facing products such as OTC products, Wintermute portal NODE, and liquidity provision for blockchain projects. It will also include general awareness and recruitment marketing, as well as supporting venture investment and incubator businesses.  We are looking for a highly motivated, creative, and organized self-starter to create and execute marketing activities, drive engagement, build relationships across our channels, and leverage the strong reputation Wintermute has in the industry. We're on the lookout for someone with diverse experience in marketing and a hands-on attitude who can learn or do whatever is required to reach the goals. Passion and familiarity with crypto is a very significant advantage.ResponsibilitiesExecution of the marketing plan: own the execution of marketing activities, including hands-on execution, coordinating communications and operational teams, and working with internal and external teams (e.g. designers, suppliers, agencies, etc)Branding: support ongoing rebrand project and expand the branding to new activitiesContent marketing: drive the creation of thought leadership and content marketing pieces centered around education and providing value to counterparties and partners External visibility: drive increasing Wintermute visibility through top-tier media,  conferences, speaking arrangements, and targeted events in coordination with an Event ManagerReporting & analytics: build a fact-base to monitor and report results of all activitiesHard Skills Requirements At least 3-5 years experience in a high-performance product, product marketing, social media marketing, or related operations function, e.g., crypto or other VC-backed startup, fintech company, B2B SaaS, dynamic financial services company, consulting; we also welcome management consultants and similar high-performing generalist candidatesTrack record of creating a tangible impact on key metrics, and be ready to give examplesExperience of independently delivering ready customer-facing deliverables, such as content pieces, campaigns etc; being able to do content/copy without content writers or agenciesExperience with B2B marketing in high-value deal/ACV environment is strongly preferred; experience with finance, fintech or crypto is a significant advantage but not a requirementExperience with at least several functional areas listed above and familiarity/general understanding of others; ability to learn new functional areas quickly and independentlyAbility and interest to learn about crypto, financial products, and technologies quickly and independentlyOther Requirements Have an owner mentality: you focus on the ultimate result for the company (short and long-term growth)Able to understand the bigger picture and be very hands-on and practical;Flexibility to find the right approaches for each product, company, and situation, not only copy-paste what was seen beforeFact-based approach to marketingBeing organized, structured, dependable, and operating with a sense of urgency is key for this roleDetermined, ambitious yet humble, willing to work hard, take feedback, and learn on the wayLike meritocracy and being judged by what you deliverHave an entrepreneurial mindset; be prepared to work non-standard working hours if required.

Company Description At Snarkify, we are passionately driven by our mission to scale zero-knowledge proofs (ZKPs) for a decentralized future. We empower developers by providing robust infrastructure and user-friendly tools, enabling them to effectively build, deploy, and scale ZKP applications. Our operations are steered by a stellar founding team comprising two Ph.D. holders and a Master holder. Our founders carry exceptional expertise gained from renowned organizations such as the Ethereum Foundation, Facebook, Amazon, and Dropbox. Through the application of folding schemes, proof aggregation, and GPU acceleration, we're pushing the scalability of proof systems to unprecedented levels. Through this unwavering commitment, we are shaping a future that promises enhanced security, privacy, and decentralization. Job Description Snarkify is seeking a visionary and strategic Head of Marketing to lead our marketing efforts and drive our brand’s growth in the rapidly evolving landscape of zero-knowledge proofs (ZKPs) and decentralized technology. This role is crucial in defining and executing our go-to-market strategy, establishing our brand presence, and driving customer acquisition and engagement across multiple channels. The ideal candidate will have a strong background in marketing within the blockchain or ZK space, combined with experience in B2B business development or sales. You will be responsible for crafting and executing innovative marketing campaigns that resonate with our target audience, positioning Snarkify as a leader in the ZK industry. Your strategic mindset, combined with a hands-on approach, will be key to driving growth and achieving our business objectives. Responsibilities Develop and Execute Marketing Strategy: Craft and implement a comprehensive marketing strategy that aligns with Snarkify’s business goals and growth objectives. Brand Positioning and Messaging: Define and articulate Snarkify’s value proposition, ensuring consistent and compelling messaging across all channels. Content and Thought Leadership: Develop and oversee the creation of high-quality content, including whitepapers, case studies, blog posts, and webinars, to establish Snarkify as a thought leader in the ZK space. Demand Generation: Lead efforts to generate and nurture leads through multi-channel campaigns, including digital marketing, content marketing, events, and partnerships. Business Development Support: Collaborate closely with the business development team to create impactful presentations, marketing collateral, and tools that enhance and support their efforts to drive growth. Market Research and Analysis: Conduct market research to stay informed about industry trends, competitor activities, and customer needs, using insights to refine marketing strategies. Partnerships and Ecosystem Development: Identify and build strategic partnerships within the blockchain and ZK ecosystem to expand Snarkify’s reach and influence. Team Leadership: Build and lead a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement. Qualifications Experience in Blockchain Marketing: 5+ years of marketing experience in general, with at least 2+ years in the blockchain space. Experience in zero-knowledge proofs (ZK) is preferred, with a proven track record of successful marketing campaigns and brand growth. Strategic Vision: Demonstrated ability to develop and execute comprehensive marketing strategies that drive growth and brand awareness. Leadership Skills: Proven experience in building and leading marketing teams, with strong people management skills and the ability to inspire and motivate. Content Creation: Strong skills in content creation and thought leadership, with a knack for translating complex technical concepts into compelling and accessible content. Analytical Mindset: Proficiency in marketing analytics and the ability to leverage data to inform decision-making and optimize marketing performance. B2B Work Experience: Previous work experience in a B2B environment is preferred, with the ability to understand and align marketing efforts with customer needs and foster strong customer relationships. A customer-first mindset is essential. Excellent Communication: Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and persuasively. Adaptability: Ability to thrive in a fast-paced, innovative environment, with a passion for staying ahead of industry trends and continuously improving marketing efforts. Additional Information Benefits Competitive base salary with founding member equity. The opportunity to build the next-generation ZK computing platform. Immersion in a team of top-notch global blockchain engineers. A flexible and innovative remote work environment. Room for continuous growth and development in the ZK field.