Demand generation jobs in crypto and blockchain companies

Company Description At Snarkify, we are passionately driven by our mission to scale zero-knowledge proofs (ZKPs) for a decentralized future. We empower developers by providing robust infrastructure and user-friendly tools, enabling them to effectively build, deploy, and scale ZKP applications. Our operations are steered by a stellar founding team comprising two Ph.D. holders and a Master holder. Our founders carry exceptional expertise gained from renowned organizations such as the Ethereum Foundation, Facebook, Amazon, and Dropbox. Through the application of folding schemes, proof aggregation, and GPU acceleration, we're pushing the scalability of proof systems to unprecedented levels. Through this unwavering commitment, we are shaping a future that promises enhanced security, privacy, and decentralization. Job Description Snarkify is seeking a visionary and strategic Head of Marketing to lead our marketing efforts and drive our brand’s growth in the rapidly evolving landscape of zero-knowledge proofs (ZKPs) and decentralized technology. This role is crucial in defining and executing our go-to-market strategy, establishing our brand presence, and driving customer acquisition and engagement across multiple channels. The ideal candidate will have a strong background in marketing within the blockchain or ZK space, combined with experience in B2B business development or sales. You will be responsible for crafting and executing innovative marketing campaigns that resonate with our target audience, positioning Snarkify as a leader in the ZK industry. Your strategic mindset, combined with a hands-on approach, will be key to driving growth and achieving our business objectives. Responsibilities Develop and Execute Marketing Strategy: Craft and implement a comprehensive marketing strategy that aligns with Snarkify’s business goals and growth objectives. Brand Positioning and Messaging: Define and articulate Snarkify’s value proposition, ensuring consistent and compelling messaging across all channels. Content and Thought Leadership: Develop and oversee the creation of high-quality content, including whitepapers, case studies, blog posts, and webinars, to establish Snarkify as a thought leader in the ZK space. Demand Generation: Lead efforts to generate and nurture leads through multi-channel campaigns, including digital marketing, content marketing, events, and partnerships. Business Development Support: Collaborate closely with the business development team to create impactful presentations, marketing collateral, and tools that enhance and support their efforts to drive growth. Market Research and Analysis: Conduct market research to stay informed about industry trends, competitor activities, and customer needs, using insights to refine marketing strategies. Partnerships and Ecosystem Development: Identify and build strategic partnerships within the blockchain and ZK ecosystem to expand Snarkify’s reach and influence. Team Leadership: Build and lead a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement. Qualifications Experience in Blockchain Marketing: 5+ years of marketing experience in general, with at least 2+ years in the blockchain space. Experience in zero-knowledge proofs (ZK) is preferred, with a proven track record of successful marketing campaigns and brand growth. Strategic Vision: Demonstrated ability to develop and execute comprehensive marketing strategies that drive growth and brand awareness. Leadership Skills: Proven experience in building and leading marketing teams, with strong people management skills and the ability to inspire and motivate. Content Creation: Strong skills in content creation and thought leadership, with a knack for translating complex technical concepts into compelling and accessible content. Analytical Mindset: Proficiency in marketing analytics and the ability to leverage data to inform decision-making and optimize marketing performance. B2B Work Experience: Previous work experience in a B2B environment is preferred, with the ability to understand and align marketing efforts with customer needs and foster strong customer relationships. A customer-first mindset is essential. Excellent Communication: Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and persuasively. Adaptability: Ability to thrive in a fast-paced, innovative environment, with a passion for staying ahead of industry trends and continuously improving marketing efforts. Additional Information Benefits Competitive base salary with founding member equity. The opportunity to build the next-generation ZK computing platform. Immersion in a team of top-notch global blockchain engineers. A flexible and innovative remote work environment. Room for continuous growth and development in the ZK field.

VP of Marketing Flipside is a commercialization engine that powers blockchain growth. Founded in 2017, Flipside works with partners such as Solana, Near Flow, Avalanche, SEI, Aptos, Blast, Vertex, and is backed by leading investors including Republic Capital, True Ventures, Galaxy Digital, M13, and more. We're on the hunt for a trailblazing Marketing Leader.  If you're tired of playing it safe and are eager to roll up your sleeves, dive headfirst into the action, and steer a team through the exhilarating chaos of the crypto universe, this is your stage. In our world, it's not about just managing and measuring campaigns—it's about creating seismic shifts in the market and leading a team with that same relentless drive. We're looking for someone who thrives on agility, craves big challenges, and is unafraid of trying guerilla tactics to challenge the status quo. If you can turn big ideas into even bigger results, and if your leadership style is as dynamic as the crypto space itself, then we want to hear from you! This isn't just another job; it's your chance to shape the future of Web3. Are you Ready? LFG! Responsibilities: Brand Strategy Development and Execution:  Design and implement a robust brand strategy and brand guidelines that speak to both our B2C and B2B customers. PR and Media Relations:  Execute strategic PR to boost brand visibility and secure positive media coverage.  Cultivate and manage relationships with key media outlets, journalists, and influencers. Content Strategy and Creation: Lead the development of cross channel content that drives brand awareness, establishes thought leadership, and engages multiple audiences. Sales Enablement: Build high-quality collateral, case studies and training materials to empower GTM teams in the field.  Growth and Demand Generation:  Execute cross channel demand generation campaigns to drive qualified leads and increase brand adoption on the B2B side while continuously driving awareness and conversions on the consumer side.   Product and Partner Marketing: Collaborate with GTM and product teams to align and execute partner and product launches/promotions. Metrics Tracking and Analysis: Define and monitor key performance indicators (KPIs) to assess the effectiveness of marketing initiatives.  Prepare and present regular reports on brand performance, including insights and recommendations for continuous improvement. Paid and Organic Engagement, Website:  Develop and implement strategies to improve organic engagement through content marketing, social, and SEO.  Oversee our Owned & Operated properties including the brand website.  Drive paid marketing efforts across channels. Events and Event Management: Execute event strategies to increase brand visibility, engage with key prospects and customers and drive lead generation.  Manage all aspects of event logistics, including venue selection, vendor coordination, and event promotion. Leadership and Team Development:  Lead, mentor, and grow a high-performing marketing team, ensuring alignment with brand and business objectives.  Foster a relentless, passionate, authentic culture seeded on collaboration and commitment. Requirements: Veteran of B2B2C marketing — we need someone who understands how to build a B2B brand and GTM motion while supporting continued growth of our community of analysts and crypto enthusiasts.  7-10 years of experience leading and growing a marketing team required. Crypto / web3 marketing experience is a major plus.Excellent written and verbal communication skills, with the ability to create engaging content for different audiences.A data-driven approach and creative thinking/problem-solving skills, with the ability to develop innovative marketing strategies.Strong project management skills and ability to manage multiple tasks and deadlines effectively.