Marketing strategy jobs in crypto and blockchain companies

At Rarible, we’re not just building an NFT platform; we’re pioneering an ecosystem that empowers creators, collectors, and businesses to participate in the evolving Web3 space. Aligned with our mission to inspire creative expression, we aim to build the leading platform for both B2C and B2B NFT solutions, transforming the way people create, trade, and engage with digital assets. To take us to the next level, we’re seeking a VP of Marketing who’s ready to push boundaries, expand our reach, and define Rarible as a household name in Web3.This is an ambitious opportunity that demands the best of us, every day, as we work to build the future of the NFT landscape. If you are passionate about our mission and eager to leave a lasting mark on a rapidly evolving industry, we want to hear from you.ResponsibilitiesStrategic Vision & Leadership: Develop and execute a long-term marketing strategy that aligns with Rarible’s vision and growth objectives, integrating B2C and B2B efforts for a unified brand presence.Brand & Growth Marketing: Define and elevate Rarible’s brand identity, creating a compelling narrative and positioning to engage diverse audiences, including developers, creators, collectors, and enterprise clients.Team Development: Build and manage a high-performing marketing team across digital marketing, product marketing, and demand generation. Foster collaboration with our existing social media, partnership, communications, and content teams.Community Engagement: Lead partnerships with influencers and content creators to produce high-quality, engaging, and educational content that strengthens Rarible’s footprint in the Web3 ecosystem.Public Relations: Oversee PR efforts, securing strategic opportunities at industry events, conferences, and in media to enhance Rarible’s visibility and thought leadership.Campaigns & Activations: Craft targeted campaigns that boost customer engagement and retention, driving growth for both B2C and B2B platforms.Partnership Cultivation: Leverage relationships and networks within the crypto and NFT communities to keep Rarible at the forefront of the Web3 conversation.What we look forProven experience as a senior marketing leader, with a track record of driving revenue growth and scaling marketing efforts across various channels.Expertise in brand, growth, and product marketing, capable of balancing long-term brand-building with short-term growth initiatives.Web3, NFT, or blockchain experience is a major plus, with a quick understanding of industry dynamics and trends.Exceptional storytelling skills, able to craft messages that resonate across B2B and B2C audiences.Successful leadership in cross-functional teams, fostering collaboration between marketing, product, and sales.Strong content management experience, able to oversee a diverse content pipeline across multiple platforms.Extensive network within Web3, leveraging relationships to foster partnerships and media presence.Confident public speaker, comfortable representing Rarible at events, panels, and conferences.What we offer;Global Impact: Contribute to a rapidly expanding global organization at the forefront of Web 3 innovation.Well-being: Unlimited paid days off policy to prioritize your own rest and relaxation.Ownership: Stock options and RARI Token grants, empowering you to be a part of our success story.Resources: Access to top-notch hardware and software tailored to your role's requirements.Healthcare perks for US employees provided by Sequoia The base salary for this position will vary based on geography and other factors. The compensation package will include base salary, stock options and a token grant. Total compensation will be $200k-$300k. Final offer amount will be at the company’s sole discretion and determined by multiple factors, including years and depth of experience and expertise, location and other business considerations.Equal Employment Opportunities at RaribleRarible is committed to hiring talented and qualified individuals with diverse backgrounds for all of its tech, non-tech, and leadership roles. Rarible believes that the gathering and celebration of unique backgrounds, qualities, and cultures enriches the workplace.Rarible also welcomes the opportunity to consider qualified applicants with prior arrest or conviction records. Rarible commitment to diversity extends to hiring talented individuals in spite of a prior criminal history in accordance with local, state, and/or federal laws.

Company Description At Snarkify, we are passionately driven by our mission to scale zero-knowledge proofs (ZKPs) for a decentralized future. We empower developers by providing robust infrastructure and user-friendly tools, enabling them to effectively build, deploy, and scale ZKP applications. Our operations are steered by a stellar founding team comprising two Ph.D. holders and a Master holder. Our founders carry exceptional expertise gained from renowned organizations such as the Ethereum Foundation, Facebook, Amazon, and Dropbox. Through the application of folding schemes, proof aggregation, and GPU acceleration, we're pushing the scalability of proof systems to unprecedented levels. Through this unwavering commitment, we are shaping a future that promises enhanced security, privacy, and decentralization. Job Description Snarkify is seeking a visionary and strategic Head of Marketing to lead our marketing efforts and drive our brand’s growth in the rapidly evolving landscape of zero-knowledge proofs (ZKPs) and decentralized technology. This role is crucial in defining and executing our go-to-market strategy, establishing our brand presence, and driving customer acquisition and engagement across multiple channels. The ideal candidate will have a strong background in marketing within the blockchain or ZK space, combined with experience in B2B business development or sales. You will be responsible for crafting and executing innovative marketing campaigns that resonate with our target audience, positioning Snarkify as a leader in the ZK industry. Your strategic mindset, combined with a hands-on approach, will be key to driving growth and achieving our business objectives. Responsibilities Develop and Execute Marketing Strategy: Craft and implement a comprehensive marketing strategy that aligns with Snarkify’s business goals and growth objectives. Brand Positioning and Messaging: Define and articulate Snarkify’s value proposition, ensuring consistent and compelling messaging across all channels. Content and Thought Leadership: Develop and oversee the creation of high-quality content, including whitepapers, case studies, blog posts, and webinars, to establish Snarkify as a thought leader in the ZK space. Demand Generation: Lead efforts to generate and nurture leads through multi-channel campaigns, including digital marketing, content marketing, events, and partnerships. Business Development Support: Collaborate closely with the business development team to create impactful presentations, marketing collateral, and tools that enhance and support their efforts to drive growth. Market Research and Analysis: Conduct market research to stay informed about industry trends, competitor activities, and customer needs, using insights to refine marketing strategies. Partnerships and Ecosystem Development: Identify and build strategic partnerships within the blockchain and ZK ecosystem to expand Snarkify’s reach and influence. Team Leadership: Build and lead a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement. Qualifications Experience in Blockchain Marketing: 5+ years of marketing experience in general, with at least 2+ years in the blockchain space. Experience in zero-knowledge proofs (ZK) is preferred, with a proven track record of successful marketing campaigns and brand growth. Strategic Vision: Demonstrated ability to develop and execute comprehensive marketing strategies that drive growth and brand awareness. Leadership Skills: Proven experience in building and leading marketing teams, with strong people management skills and the ability to inspire and motivate. Content Creation: Strong skills in content creation and thought leadership, with a knack for translating complex technical concepts into compelling and accessible content. Analytical Mindset: Proficiency in marketing analytics and the ability to leverage data to inform decision-making and optimize marketing performance. B2B Work Experience: Previous work experience in a B2B environment is preferred, with the ability to understand and align marketing efforts with customer needs and foster strong customer relationships. A customer-first mindset is essential. Excellent Communication: Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and persuasively. Adaptability: Ability to thrive in a fast-paced, innovative environment, with a passion for staying ahead of industry trends and continuously improving marketing efforts. Additional Information Benefits Competitive base salary with founding member equity. The opportunity to build the next-generation ZK computing platform. Immersion in a team of top-notch global blockchain engineers. A flexible and innovative remote work environment. Room for continuous growth and development in the ZK field.